Hard puzzle

There is very hard puzzle in marketing. You have an idea, but it must be in great demand. So, where to orient it? To global crowd of people or to smaller, specific clients niche?

“Da Vinci Code” was one of the most popular book in this decade, because everyone bought it. Even people who never buy books. In other hand, most of famous writers write books to constants and stable readers.

The quality of crowd is her size. But it is hard to attract it. If you will be able to attract crowd, you will be winner and customers will buy your product. In most of the cases it is hard to choose one of the possibility but you must choose.